Pepsi :The Choice of My Generation

07 07UTC marzo 07UTC 2012 - beverages, coke, food, pepsi, Pepsico, publix, restaurants, sales

Many times we ask ourselves: Why? I like a Soda more than another?

The reason is simple: As we grow our taste memory gets used to a certain flavor.

In my case when I was younger ( 21 ) and worked as Marketing & Advertising Coordinator for Pepsi in my Country, my brain got used to the great taste of Pepsi.

I started to love this soda, to this day in their different variants, such as Pepsi,Pepsi Light and Pepsi Max in different sizes.

When I Started to read a great book called “The Soda Wars” ” Las Guerra de las Colas “ ( Spanish Version ), written by the former president of Pepsi, Roger Enrico,detailing the major connections at that time with Michael Jackson, Juan Luis Guerra and other greats of the 90, and some football and Soccer teams, in this book  also details how the market is hit against Coke and Pepsi !! starts to become a leader!! very Good Book !!

With this extraordinary campaign called Pepsi Challenge, which was a direct test of taste between Pepsi vs. Coke…In this campaign I was privileged to participate, in my country version,with only 21 yearsl old.

Pepsi gave me the opportunity to develop in the fantastic world of marketing, advertising and sales and to this day I was, am and will be a fan of Pepsi.

You know what Pepsico launched without much success Pepsi Crystal the same flavor of the original but without the color of a black soda, if not “white”, and Pepsi Twist , with lemon flavor…but good taste too..! and of course a favorite Pepsi Wild Cherry

I want share with you the List of Pepsi Variations  for that if you need  more info…and the awesome abouth the Logos History!

Thanks Pepsi for being the “Choice of  a New Generation,”  Pepsi is the best…

JC Giraldo

ps. for more info about history  :