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How do social media styles differ by culture/nation? Part I

09 09UTC abril 09UTC 2014 - Blog, Countries, Inglés, Marketing, Marketing Xlerator, Networking, Social Media Experts

Hi  there ,

Last March, I sent my Friend and Social Media Mentor ,  Natascha Thomson, a DM via Twitter. In this message, I asked her view on the difference in social media usage around the world .

We both thought that this was a very good and interesting topic for a blog, so we decided to write a post together as co-authors gathering information from people in our network around the world.

We conducted a survey on how they saw and use social media in each of their different countries.

We make no claim that the results of our informal survey are statistically relevant but they represent insights from people who use social media regularly for business.

We asked the following questions:

  1. In your country (or region or culture, if you prefer), how does the majority of people view social media?
  2. What would you say is a unique characteristic about social media usage in your culture?

Here are some of the results:

I decided to start with myself:

Perú
Juan Carlos Giraldo , Social Media Innovator at JC Giraldo

jc1

 

 

 

 

 

Well , I have to speak as the Latino that I am who lives in the United States but was born in Perú. I do, however, have interactions with some peruvians

1 – In Perú, for example, they often use Social Networks like Facebook and Twitter.

2 – They use Facebook all of the time.

 

United Kingdom / England

Sarah Campbell Booth, Owner at  Campbell Booth Social Media,

sarah

 

 

 

 

 

1 – Half of the UK population have Facebook accounts and see Social Media mainly from this platform, however, there are 15 million UK users on Twitter.

2 –  I’m not sure we have a unique way of using Social Media.

Greece

Ioanna Agelidakis , Freelancer Social Media Manager at Greek Weedings

'Ioanna Aggelidaki' picture

1 – Social Media primarily Facebook is very popular in an everyday kind of way, people use them to upload pictures and posts in a casual manner.

2 –  That is a tough one , I think Greece might be a country standard usage.

Spain

Mabel Cajal , Owner , Turismo y Ocio 2.0

Mabel Cajal

 

 

 

 

 

1 – In my opinion, social media exists as two distinct groups.

2 – Generally, people like to use social media, especially Facebook to entertain and spend time with friends, comment on any topic that interests them, and above all, to share their experiences.

Thanks to all of my colleagues for sharing their expertise with us.

JC Giraldo

 

 

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