Throughout 2014, content marketing was a principal player in many organizations. Many experts, leaders, CEO’s, CMO’s, etc., said that the results they obtained from this were very effective, and they will also be relevant for years to come.
- Content Marketing continue rising in popularity
- Marketing software adquisions are increasing
- Increase focus in mobile
It is also very interesting to see how many marketing agencies show that mobile will play an important role as well. According to an eMarketer article, Mobile Search Market Too Big for Test-and-Learn, It is predicted that nearly 130 million US consumers will search via mobile phones using apps in the next four years.
The growing population of mobile searchers, coupled with changes made to algorithms and advertising platforms, have forced marketers to include mobile-specific tactics in their search engine optimization (SEO) and search engine marketing (SEM) strategies. But marketers need to brace themselves for another wave of change: Consumers are increasingly conducting vertical searches in category-specific apps, not mobile search engines.
Troughout the years, the predictions have always been very important in business, but have numbers. As my former boss at Merck always said : Numbers are Numbers.
I have always been believer that the biggest factor in our professional development is the knowledge that we learn from experts in various fields, and that predictions are always very important and will continue to be important.
The following quotes are from professionals in my network whom have had a great influence on myself and others in this professions including social business, social media marketing, digital marketing, coaching, etc.
CEO, MarketingXlerator, Silicon Valley, US
Principal, Kayak Online Marketing, Calgary, Canada
Marketing Coach, Front of Mind Coaching, Bristol, UK
Co-Founder, Solvis Consulting, Miami, US
Founder & Marketing Manager, Vound app, United Arab Emirates
I wanted say thank you to our wonderful participants who took the time to share their experience with all of us.
I personally learn a lot from you guys. Gracias.
Juan Carlos Giraldo.