Data In Business : A Crucial Role

Today, data plays a more crucial role in business than ever before. Data-driven marketing is not just a buzz term, it’s a real business need for those who want to stay competitive. Data allows marketers to build strategies, to optimize strategies and to, subsequently, achieve tangible business results. Data analysis done right provides deep insights…

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Brand Innovators Boston 2016 : My Recap

Last November 10th, I attended The Brand Innovators Summit here in Boston. I had a great time : good professionals, good networking, good learning, good brands, good marketing, good and positive atmosphere. First of all, I want to say thank you to one of my favorites leaders, influencer and friend Ted Rubin. Ted, very kindly…

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