Blizzard 2015 : Newsjacking Opportunity

Everyone knows that some parts of the United States is being hit by a huge blizzard, called Juno .

Which means a great Newsjacking opportunity, right ?

Check : How to Newsjack The Inbound Marketer’s Complete Guide to Newsjacking

Very important points according with HubSpot’s guide :

  1. Set Up Alerts
  2. Check Keyword Search Volume
  3. Read About Your Topic
  4. Write Quickly, but Accurately
  5. Differentiate Yourself
  6. Get the Word Out

News Jacking








Whats is a Blizzard?

According with Wikipedia:

A blizzard as a severe snowstorm characterized by strong winds causing blowing snow that results in low visibilities. The difference between a blizzard and a snowstorm is the strength of the wind, not the amount of snow. To be a blizzard, a snow storm must have sustained winds or frequent gusts that are greater than or equal to 56 km/h (35 mph) with blowing or drifting snow which reduces visibility to 400 m or 0.25 mi or less and must last for a prolonged period of time.

Social Media, Mobile and Blizzard

Mobiles are great ally and through Social Media channels, help a lot in this type of natural disasters, because :

  • Get alerts from authorities and their recommendations.
  • Weathers channels compete with each other generating traffic.
  • Share situations of high alert among users
  • Generate engagement with many customers, friends, colleagues. followers in real time.
  • Deals : many stores offer discount via their social channels.
  • Share : is a great opportunity to share images of how the situation is going.
  • Be fun and creative : TV networks/ Newspaper encourage their audience to share with images or storytelling.
  • Instagram rocks with the contest.

Take a look : The Blizzard 2015 : Reaction on Social Media

Additional Info

  1. Supermarkets and stores sold almost 90% of their products.
  2. More jobs opportunities to contractors for remove the snow.
  3. Increasing the rent ( or buy ) of special equipment for remove the snow.

Stay warm folk, best from Boston

Here My Backyard Today

My Backyard Blizzard 2015 Boston