Data In Business : A Crucial Role

Today, data plays a more crucial role in business than ever before. Data-driven marketing is not just a buzz term, it’s a real business need for those who want to stay competitive. Data allows marketers to build strategies, to optimize strategies and to, subsequently, achieve tangible business results. Data analysis done right provides deep insights…

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Blizzard 2015 : Newsjacking Opportunity

Everyone knows that some parts of the United States is being hit by a huge blizzard, called Juno . Which means a great Newsjacking opportunity, right ? Check : How to Newsjack The Inbound Marketer’s Complete Guide to Newsjacking Very important points according with HubSpot’s guide : Set Up Alerts Check Keyword Search Volume Read…

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El Poder de la Open Data

Es sabido que la Big Data, y sus derivados como Predective Intelligence o Behavioral Targeting, por citar dos ejemplos, estan en este momento en auge y que muchos profesionales o compañias la usan cada dia más dentro de sus estrategias de marketing. Big Data, es una gran colección de datos, como bien lo menciona en…

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