Barnes & Noble and I

With¬†the emergence of¬†the¬†Internet,¬†many people¬†remove¬†the habit¬†of reading a¬†book. But¬†every¬†day I’m going to¬†enjoy at any¬†Barnes &¬†Noble, I’m convinced¬†that even¬†read!!!. That’s why, BN¬†not only¬†¬ęsells¬Ľ books, BN¬†sells quality, plus¬†in each¬†BN, feel¬†an energy¬†that¬†surrounds us and¬†we¬†spend many¬†hours reading, walking,¬†or taking¬†a coffee, because the alliance¬†strategic¬†Starbucks¬†did with BN¬†is the best that I saw., the best¬†combination¬†reading,¬†and a¬†Cafe. We always find¬†friendly,¬†customer service¬†they have is¬†very good,good…

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The Starbucks Culture

When¬†I started reading¬†Howard¬†Behar, who was¬†a former president of¬†Starbucks,¬†I realized¬†many things that¬†are inside, the more,¬†bigger and better¬†company¬†(not just¬†coffee)¬†in the world such as¬†Starbucks,¬†Not only is it¬†a ¬ęcoffee¬†cup¬Ľ…. When¬†we become¬†a customer of¬†Starbucks –¬†I do not mean¬†to be a¬†¬ęsimple¬Ľ client¬†-because even¬†the cashier or¬†the one who prepares¬†coffee,¬†you can enjoy¬†those few¬†minutes that¬†the ¬ęconversation¬Ľ¬†with you¬†engages in¬†a ¬ęrelationship¬Ľ cordial¬†and friendly¬†that¬†goes beyond receivable /…

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