2017 Brand Innovators Boston : Recap

The Brand Innovators Summits provide brand marketing and media professionals with best practices, case studies, and proof points, demonstrating how “best of breed” brands are leveraging electronic media. Also The Brand Innovators Summits provide to marketers the knowledge and professional network they need to succeed in this exciting environment. Once again I have had the…

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The Noble Mission of Lynn Margherio and Cradles to Crayons

According to the UNICEF Report Levels & Trends in Child Mortality ( 2014 ), every day 17,000 children die before their fifth birthday. In 2013 the under-five mortality rate in low-income countries was 76 deaths per 1,000 live births. Reducing these inequities across countries and saving more children’s lives by ending preventable child deaths are…

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Brand Innovators Boston 2016 : My Recap

Last November 10th, I attended The Brand Innovators Summit here in Boston. I had a great time : good professionals, good networking, good learning, good brands, good marketing, good and positive atmosphere. First of all, I want to say thank you to one of my favorites leaders, influencer and friend Ted Rubin. Ted, very kindly invited…

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Como La Social Media Me Ayudo a «Reconstruirme»

Todos los seres humanos , en algun momento de nuestras vidas , tenemos momentos de exito en el cual pues , todo es tal como la palabra lo dice : EXITO…Y yo lo tenia,muy exitoso profesionalmente,premios ,cursos,etc. Se preguntaran , por que , escribo acerca de como la Social Media , Me ayudo a reconstruirme….bueno…

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CVS : Convenience, Value and Service

I always wondered which means CVS ?…I was browsing the net, I found the answer: «CVS» stands for «Convenience, Value and Service», But It Used To stand for «Consumer Value Stores». Interesting .. Ah? Today I write my blog about CVS, because I am a regular customer and also in my personal opinion is more…

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The Starbucks Culture

When I started reading Howard Behar, who was a former president of Starbucks, I realized many things that are inside, the more, bigger and better company (not just coffee) in the world such as Starbucks, Not only is it a «coffee cup»…. When we become a customer of Starbucks – I do not mean to be a «simple» client -because even the cashier or the one who prepares coffee, you can enjoy those few minutes that the «conversation» with you engages in a «relationship» cordial and friendly that goes beyond receivable /…

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