Ep. 222. Jorge Aguilar de Prophet : El Brand Purpose, cómo una empresa tiene la intención de cambiar el mundo para mejor

Todo los profesionales del marketing hablan de branding y todas sus ramas, como el branding en s√≠, branded content, marketing branding y quiz√° muchas otras definiciones m√°s. Sin embargo el Brand Purpose (Prop√≥sito de Marca), es completamente diferente ya que va m√°s all√° de s√≥lo hacer una estrategia de marketing o publicidad. Una de las…

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Ep. 222. Jorge Aguilar de Prophet : El Brand Purpose, cómo una empresa tiene la intención de cambiar el mundo para mejor

Todo los profesionales del marketing hablan de branding y todas sus ramas, como el branding en s√≠, branded content, marketing branding y quiz√° muchas otras definiciones m√°s. Sin embargo el Brand Purpose (Prop√≥sito de Marca), es completamente diferente ya que va m√°s all√° de s√≥lo hacer una estrategia de marketing o publicidad. Una de las…

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Ep.94 : Understanding The IoT With Sudha Jamthe

Sudha Jamthe, is a technology futurist in Silicon Valley,¬† author of¬† books about IoT Internet of Things, such as IoT Business Primer Book and IoT Disruption 2020 and The Internet of Things ‚Äď Inovations and Jobs. Sudha, is a thought leader in IoT space, she helps companies to adopt IoT and build ecosystems for digital…

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Ep.94 : Understanding The IoT With Sudha Jamthe

Sudha Jamthe, is a technology futurist in Silicon Valley,¬† author of¬† books about IoT Internet of Things, such as IoT Business Primer Book and IoT Disruption 2020 and The Internet of Things ‚Äď Inovations and Jobs. Sudha, is a thought leader in IoT space, she helps companies to adopt IoT and build ecosystems for digital…

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Brand Innovators Boston 2016 : My Recap

Last November 10th, I attended The Brand Innovators Summit here in Boston. I had a great time¬†: good professionals, good networking, good learning, good brands, good marketing, good and positive atmosphere. First of all, I want to say thank you to one of my favorites leaders, influencer and friend Ted Rubin. Ted, very kindly invited…

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Pepsi :The Choice of My Generation

Many times¬†we ask¬†ourselves:¬†Why?¬†I like a¬†Soda¬†more¬†than another? The reason is¬†simple:¬†As we grow¬†our¬†taste memory¬†gets used¬†to a certain¬†flavor. In my case¬†when I was younger ( 21 ) and worked¬†as Marketing & Advertising Coordinator for Pepsi in my¬†Country, my brain got used¬†to the¬†great¬†taste of¬†Pepsi. I started¬†to love this¬†soda, to¬†this day¬†in their¬†different¬†variants, such as¬†Pepsi,Pepsi Light and¬†Pepsi¬†Max¬†in different¬†sizes. When I Started…

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