Pepsi :The Choice of My Generation

Many times¬†we ask¬†ourselves:¬†Why?¬†I like a¬†Soda¬†more¬†than another? The reason is¬†simple:¬†As we grow¬†our¬†taste memory¬†gets used¬†to a certain¬†flavor. In my case¬†when I was younger ( 21 ) and worked¬†as Marketing & Advertising Coordinator for Pepsi in my¬†Country, my brain got used¬†to the¬†great¬†taste of¬†Pepsi. I started¬†to love this¬†soda, to¬†this day¬†in their¬†different¬†variants, such as¬†Pepsi,Pepsi Light and¬†Pepsi¬†Max¬†in different¬†sizes. When I Started…

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IKEA : Good Things,Good Price

It is¬†important to learn how¬†companies behave¬†and¬†share the culture¬†of the country¬†where they were created, continuing in the countries where¬†they have branches, as¬†they do in¬†their countries of origin… That’s called¬†..¬†BRAND¬†IDENTITY Such is¬†the case of¬†IKEA¬†that has¬†originated in¬†Sweden, one ofthe most prosperous countries¬†in the world¬†and its own¬†indented,¬†I was lucky to¬†live in this¬†beautiful country….If you see something¬†very important is¬†nationalism¬†and patriotism…

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The Starbucks Culture

When¬†I started reading¬†Howard¬†Behar, who was¬†a former president of¬†Starbucks,¬†I realized¬†many things that¬†are inside, the more,¬†bigger and better¬†company¬†(not just¬†coffee)¬†in the world such as¬†Starbucks,¬†Not only is it¬†a ¬ęcoffee¬†cup¬Ľ…. When¬†we become¬†a customer of¬†Starbucks –¬†I do not mean¬†to be a¬†¬ęsimple¬Ľ client¬†-because even¬†the cashier or¬†the one who prepares¬†coffee,¬†you can enjoy¬†those few¬†minutes that¬†the ¬ęconversation¬Ľ¬†with you¬†engages in¬†a ¬ęrelationship¬Ľ cordial¬†and friendly¬†that¬†goes beyond receivable /…

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Hi World ! , Today I am launching My blog

Ok here we go !!! Today I’m launching into the blogosphere… I’m sure will be a success and with your help we will learn and good feedback that will help us that we all have more experience and learn! Share the success, this blog will share successes and failures of our experiences, and thus turn…

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