ZMOT ( Zero Moment Of Truth ) Momento Cero de la Verdad

Leyendo algunos articulos, y navegando un poco en la red, saltó de nuevo el término/concepto que acuño Google tiempo atrás : ZMOT : Zero Moment Of Truth. Hay una definición de ZMOT, que la explica muy bien la empresa B2B Pardot en un artículo The Zero Moment of Truth: What Is It & Why Should You Care?…

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Dime Quién es Tú Influencer y Te Dire Quién Eres

 Quiero empezar diciendo que en mi opinión:  Un influencer, es una persona que te ayuda a crecer y mejorar día a día como profesional y persona también. Últimamente, estoy viendo y leyendo mucho sobre el papel de los Influencers y su “influencia” en nuestro mundo digital o las redes sociales. Según el Business Dictionary, la…

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Recap Inbound#14 HubSpot : The Best Templates

I had the great opportunity to attend the inbound 14 here in Boston organized by HubSpot. This is a short post in which I am sharing the best templates ( my opinion ) from some of the experts during their keynotes .   David Meerman Scott David Meerman Scott is a well-known social media marketing…

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Book : How to Work for Yourself by Bryan Cohen

Hello ! I am writing this short post, because I get a sample book of Bryan Cohen on my Kindle  “How to work for yourself : 100 Ways to Make the Time, Energy and Priorities to Start a Business, Book or Blog” And then I thought it was important to write this short post with…

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Are You Social Media Connector ?

Hi There, I am writing this post because there is something that caught my attention , one day, a very important Social Media leader here in the US told me that I am a great connector. All of us, in one way or other, have more developed skills than others, which is a normal in…

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Social Media : Trends and Behaviors by Countries Part IV

Hi there , This is last part  of a blog series in which Natascha Thomson and I try to provide answers to this question by surveying our world-wide networks. Note: We make no claim that the results of our informal survey are statistically relevant but they represent insights from people who use social media regularly…

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Part 3 : A view & unique characteristic of social media at world

Hi there, This is part III of a blog series,which my mentor Natascha Thomson and I try to provide answers to this question by surveying our world-wide networks. How do social media styles differ by culture/nation? Note:We make no claim that the results of our informal survey are statistically relevant but they represent insights from people…

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