Last November 10th, I attended The Brand Innovators Summit here in Boston. I had a great time : good professionals, good networking, good learning, good brands, good marketing, good and positive atmosphere.
First of all, I want to say thank you to one of my favorites leaders, influencer and friend Ted Rubin. Ted, very kindly invited me to this great marketing event in the Headquarters of Hill Holliday in Boston.
Also, I would like to thank the organizers because they did a good job. Thank you guys! .
Instead of writing a long post about #BISummit Boston, I would like to share some of my Tweets during the event with you. I’d say my “own-tweet” recap !
To take note Marketers : During the event there were two words : Awareness and Sentiment are very important in Brands.
The main word here in @Brand_Innovator #BISummit Boston : AWARENESS 👍🏻👏🏻 #Content
— Juan Carlos Giraldo (@GiraldoJC) November 10, 2016
Some of the brands that participated in the BISummit Boston included Dunkin Donuts, New Balance, Outbrain, Boston Celtics, Zip Car, Pixability, IBM, NewsCred, Hill Holliday, Boston Bruins, Clarks, American Airlines, Timberland Pro, Reebok, etc.
Ok here we Go ! My Tweet’s Recap, Enjoy ( and Tweet ) !
Here we are ! @Brand_Innovator #BISummit #Boston 👍🏻#ContentMarketing pic.twitter.com/0cGY9pqytP
— Juan Carlos Giraldo (@GiraldoJC) November 10, 2016
Just start @Brand_Innovator #BISummit Boston @brandongutman and Marc Sternberg 👍🏻 pic.twitter.com/d3lySHqTKC
— Juan Carlos Giraldo (@GiraldoJC) November 10, 2016
Tara McRae of @clarksshoes "Product Launch = Content Plan" #BISummit @Brand_Innovator #Boston pic.twitter.com/Am77E58rIh
— Juan Carlos Giraldo (@GiraldoJC) November 10, 2016
Global Digital Brand Marketing of @newbalance " "Right Content,Right Channel,Right Time" #BISummit @Brand_Innovator pic.twitter.com/12zvE9xOFd
— Juan Carlos Giraldo (@GiraldoJC) November 10, 2016
"People Love Content" VP Sales of @Outbrain Andries de Villiers #BISummit @Brand_Innovator pic.twitter.com/e8p1ZaslcW
— Juan Carlos Giraldo (@GiraldoJC) November 10, 2016
Data help us to create our content Geri Butner Content Marketing Manager @Zipcar and sentiment works as well 👍🏻 #BISummit #marketing pic.twitter.com/ahCmyGXVIv
— Juan Carlos Giraldo (@GiraldoJC) November 10, 2016
Content Marketing of @ibm " Customer First ..Brand Second " #marketing #bisummit #boston #contentmarketing pic.twitter.com/PsFBqyU2BX
— Juan Carlos Giraldo (@GiraldoJC) November 10, 2016
SENTIMENT : very important for our #brand ~ Nick Duhman, Director of Media of @DunkinDonuts 🍩 @Brand_Innovator #BISummit #Boston pic.twitter.com/9GkEbAX0gj
— Juan Carlos Giraldo (@GiraldoJC) November 10, 2016
👍🏻 @Zipcar Director Member Marketing "We use National Content and Local Content" #BISummit #boston #content pic.twitter.com/Hzns4Pu1Hj
— Juan Carlos Giraldo (@GiraldoJC) November 10, 2016
Liz Walton @lizwalton Senior Director Marketing of @yext the "Near Me" Increased in 140% last year" @Brand_Innovator #BISummit
— Juan Carlos Giraldo (@GiraldoJC) November 10, 2016
Everything in life- and work- is about experiences and these Tweets were part of my great experience during the Brand Innovators Summit Boston.
Hope you enjoy them.
Gracias
JC Giraldo. Founder of Podcast and Business
You can find some images of BISummit Boston in Podcast and Business Instagram
P.S.: This post will be available soon in Spanish.